A Brief Survey: Library Social Media and Multilingual Messages

I’m trying to decide whether we should start promoting library events in multiple languages on the Library’s social media channels. Given that the number of fans/followers we have whose default language is anything other than English is quite small, I’m a bit on the fence about it. I know it isn’t purely a numbers game; we create printed events brochures in other languages, and it’s important to reach out to all communities. Still, I’m not sure whether this is the right strategy for our social media audience.

If you wouldn’t mind completing this very brief survey, you’d help me out a great deal. Sure, it’s anecdotal, but sometimes anecdotes are helpful.

Facebook and Library Patron Engagement – A Question

A graph showing Facebook interaction

Overseeing the creation and maintenance of the library’s social media accounts is one of my many responsibilities. Recently, one of the staff in the Children’s and Teen Services division asked whether we could set up Facebook fan pages for library staff so that staff can communicate with at-risk youth. It seems these teens use Facebook messaging for communication far more than email (which totally makes sense and isn’t surprising), and creating patron-centred services is something the library values very highly.

Yet I’m not sure that creating individual fan pages is the right way to handle this kind of interaction. My question for you is — how does your library handle Facebook messaging between library staff and the public? What sort of best practices have you put into place to ensure that these discussions are captured, tracked, and counted toward your library’s reference statistics?

University Admissions Offices & Social Media

Check out the University of Chicago’s College Admissions Tumblr. It’s a great mix of official and zany. And I’m no expert or anything, but I think they may have won the unofficial “Call Me Maybe” meme contest.

It is possible — and desirable — for traditional institutions like universities and libraries to take a lighter approach to interacting with the public. It humanizes the organization, and shows that while we take what we do very seriously, we have a sense of humor about it.

Worth noting:

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  • St. John’s University
  • University of Kentucky
  • University of the Arts