Stuck in My Craw: UX as Line Item

penny in hand

After a lengthy conversation with Lynne yesterday, I’m stuck on the idea that libraries treat UX and website development as a line-item in the budget, or as one-time capital investments. I’ve said before that library websites are marketing vehicles more so than reference and instruction tools, and marketing often gets short shrift when it comes to parcelling out the slices of the library pie.

But if your website is allowed to age past it’s usefulness, if you’re not refreshing your website on a two- or three-year schedule at most, it may be time to take a closer look at your organization’s strategic priorities and be honest about whether your website is in alignment with those priorities.