Queer Women Monetizing the Web

25 Aug ’08

in culture & society

When it comes to community and making money on the web, are queer men more successful at converting communities into cash than queer women?


On Saturday, I particiapted in the Creating Community Through Technology panel as part of the Out On Screen film festival. Aelyn Weissman, a filmmaker and artist, made the observation that of all of us on the panel, the only ones who worked as volunteers for their respective online communites were women (an aside: I was a paid technical consultant for QueerHistoryProject.com) Joe Rachert, promotions manager of InteractiveMale.com, was the only one on the panel who made a living from the community he serves.
After the panel, I chatted with Aerlyn and Elaine Miller of LeatherDyke.com and asked whether they could identify any online communities that were created by and for women that provided a source of income for the site owners or content creators. I offered up BlogHer, but to be honest, I don’t know if anyone associated with BlogHer makes any money at all, and since their association with iVillage, I can’t say what impact, if any, the corporate presence on BlogHer has had on their sense of community. I wracked my brain, but couldn’t come up with any examples of online communities for queer or queer-identified women that were profitable for their owners.
When I spoke to Tara Robertson, the panel organizer, she asked me what my definition of community was. A community is a group of persons organized around a particular center that has a vested interest in being stewards of that community. Community means presence, whether that presence is physical or virtual, and community means participation, however that participation is defined by the individual.
Communities support each other. Communities are a means for individuals to band together with like-minded individuals to solve a particular problem. Communities can be surrogate families, they can be authoritative bodies, but by and large, a community is a living, breathing organism that cannot survive without the care, consideration, and contributions of its members.
If we are to use that definition as a guide, then it’s easy to point to dozens upon dozens of online communities for queer and queer identified women that fit within it. Communities are collectives, and the collective spirit is nothing new to queer women. We’re used to banding together, pooling resources, and making do (or making a way out of no way), but it doesn’t seem that we’re as adept as queer-identified men at mining that collective for dollars.
Joe Rachert spoke proudly and at length about the way the communties at Interactive Male were created with forethought and with the idea of being more community focused, rather than sex focused. Men have to buy memberships to join the service, and a percentage of those funds are given back to the community in the format of charitable donations to LGBT organizations both here in Canada and in the United States. But what of queer women? Are any of us having the same kind of success with our online ventures to this extent? Are we somehow less comfortable with the idea of enterprise and making money off the people we serve that we’re missing out on a tremendous opportunity, not only to generate personal wealth, but to steer some of that wealth into organizations and projects tha benefit our communities in the long run?
I’ve been revisitng some second-wave feminist writings in the last couple of weeks, and came across the Combahee River Collective Statement. In the statement, the women discuss black feminism, racism, sexism, oppression, and revolution, but one particular passage came to mind after yesterday’s discussion:

We realize that the liberation of all oppressed peoples necessitates the destruction of the political-economic systems of capitalism and imperialism as well as patriarchy. We are sociaists because we believe that work must be organized for the collective benefit of those who do the work and create the products, and not for the profit of the bosses.

How much of this ideology still informs queer women’s consciousness today? How much of this is the typical reaction to undervalue “women’s work”? I don’t have the answers to these questions, so I’m turning to those of you in the audience for answers, theories, or ideas.

{ 6 comments }

AJ August 25, 2008 at 10:36 am

Hi Cecily,

I jumped to your blog from the Queer History project. One site I can think of is Butch-femme.com. Although it was originally free to join, a few years ago they started giving special privileges to members who paid a fee. So there is still a basic membership that is free, but you can get extras. BF is huge now and they run a personals site and sell merchndise as well. I don't know that the owners make most of their living from the site, but they definitely make money.

cecily August 25, 2008 at 10:52 am

Thanks for the feedback, AJ. I'd thought about ButchFemme.com after the discussion I had on Saturday, but wasn't sure how well they were doing/if they were charging money (I hadn't stopped by there in a long time).

Erica August 25, 2008 at 12:47 pm

AfterEllen?

I think it's really more a woman thing more than it's a queer thing, but I think the double minority may make folks even more hesitant about the perception of taking advantage of people whom you are trying to help.

cecily August 25, 2008 at 2:57 pm

But aren't they owned by Logo? Is Logo owned by queer women?

Erica August 26, 2008 at 5:16 am

Oh, yeah, you're right about the Logo ownership. They weren't originally, though. Wikipedia says Sarah Warn started it in 2002, and Logo bought it in 2006. Wikipedia also says that the Logo EVP and GM is a woman (Lisa Sherman). But Logo is owned by Viacom so you know what that means.

Femmeflame August 29, 2008 at 4:06 pm

I was in the audience.
Some of us were quite clear that we didn't think Interactive Male was doing the community any favours in any large enough way to make it special. I personally found it laughable the concept that it was responsible for Black men getting together in the Twin Cities area.

If I understand correctly it is just a finger on a corporate hand that ain't all about queer love and community.

Butch-Femme.com has been struggling for a very long time. Last year it almost went under. I would not put it in the money-maker catagory but for sure it's a part of the longeveity gallery. I was a part of of it for many yeats starting in 1999.

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