Consumers view photography less seriously: Kodak

October 24, 2007

According to a recently released report, Kodak states that the ubiquity of digital capture means that consumers take photography less seriously. Oddly enough, as digital photography becomes more widespread (and impermanent), Kodak notes that 35mm film photography is enjoying somewhat of a renaissance as a small but dedicated group of niche photographers continue to support the medium.

The Kodak Photo Futures report also outlines five distinct type of photographers; they include:

  • Eventographers - those who carry cameras for special occasions;
  • Happy snappers - young photographers between the ages of 18-24 who are enthusiastic about taking and sharing snapshots;
  • Digital disciples - serious amateur photographers who tend to own digital SLR cameras and lens systems;
  • Picture pests - over 35s who used to pester people to take pictures for them who own high end, no-fuss cameras;
  • Antique artisans - a group comprised of rebellious younger users and older traditionalists who prefer 35mm film photography because of its physical nature

I see a bit of myself in each of these groups, but I suppose I could argue that I’m straddling the uneasy divide between being a digital disciple and an antique artisan.

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