pictureRx

May 3, 2007

Ordinarily something like this would get buried in one of my “links for MM-DD-YY” posts, but I was so blown away by this project it deserved to stand on its own.

Problem: what do you do when 36% of adult Americans lack the health literacy to understand prescription drug information? How do you make this information easy to read, portable (so that patients can share this information with their doctors), and accessible to patients with low literacy or language skills?

Answer: pictureRX is a graphical prescription card that provides health information in an easy to read, portable format. Researchers discovered that an amazing 94% of participants said that the card helped them remember which medicine to take, its indication, dosage, and time of administration. The software used to create the cards integrates with existing patient management systems so pharmacists and physicians don’t have to learn a new system, thus increasing the rate of acceptance in organizations, and leaving professionals with more time for patient care.

This is beyond mission-critical design. This is life-critical design at its best.

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